Privacy Policy

Privacy Policy

This Privacy Policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offering and the associated websites, features, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “Online Offering”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Person in Charge

Tierwelt Herberstein
Steirischer Landestiergarten GmbH
Buchberg 50,
8223 Stubenberg am See,
Austria
Tel. +43 3176 80777, Fax -20
Email: info (at) tierwelt-herberstein. at
Commercial Register Number and Court: FN 283508z, ZRS Graz
VAT ID Number: ATU 62890811
Managing Director: Mag. Jochen Lengger

Legal Notice

Please direct any questions regarding data protection to: Alexia Getzinger, MAS
Tel. +43 3176 80777
Email: datenschutz (at) tierwelt-herberstein. at
The “Tierisch Cool” app stores a range of data regarding app usage, but no data that could be used to identify users. Each app user is assigned a unique ID, which we do not link to any other personal information.

App Data Storage

What data does the app store:
• The use of individual location markers (QR code, NFC tag, or iBeacon) at specific locations and the frequency of such use.
• Answers to the puzzles, but without any data identifying the person who entered them.
• Data regarding the delivery of content, in order to measure its quality.
Due to its content and the fact that we do not store any personal data in the app or in the app’s backend, the app is safe and suitable for a young audience.

Crashlytics
To improve the stability and reliability of our apps, we rely on anonymized crash reports. For this purpose, we use “Firebase Crashlytics,” a service provided by Google Ireland Ltd., Google Building Gordon House, Barrow Street, Dublin 4, Ireland.

In the event of a crash, anonymous information is transmitted to Google’s servers in the U.S. (app status at the time of the crash, installation UUID, crash trace, phone manufacturer and operating system, latest log messages). This information does not contain any personal data.

Crash reports are sent only with your express consent. When using iOS apps, you can provide consent in the app’s settings or after a crash. For Android apps, you have the option to generally consent to the transmission of crash reports to Google and app developers during the setup of your mobile device.

The legal basis for data transmission is Article 6(1)(a) of the GDPR.

You can revoke your consent at any time by disabling the “Crash Reports” feature in the iOS app settings (in the magazine apps, this option is located under the “Communication” menu item).

For Android apps, deactivation is generally done in the Android settings. To do this, open the Settings app, select “Google,” and then choose “Usage & Diagnostics” from the three-dot menu in the upper-right corner. Here, you can disable the sending of the relevant data. For more information, see the Help section for your Google Account.

For more information on data protection, see the Firebase Crashlytics Privacy Policy at https://firebase.google.com/support/privacy and https://firebase.google.com/

Types of data processed:

- Master data (e.g., names, addresses).
- Contact data (e.g., email, phone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, content interests, access times).
- Meta/communication data (e.g., device information, IP addresses).

Categories of Data Subjects

Visitors and users of the online service (hereinafter, we collectively refer to these individuals as “users”).

Purpose of Processing

- Providing the online service, its features, and content.
- Responding to contact requests and communicating with users.
- Security measures.
- Audience measurement/marketing

Terminology Used

“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

“Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.

“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure the personal data is not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

“Controller” means the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.

“Processor” means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

Relevant Legal Bases

In accordance with Article 13 of the GDPR, we are providing you with the legal bases for our data processing activities. Unless the legal basis is specified in the Privacy Policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing to fulfill our services, carry out contractual obligations, and respond to inquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) of the GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) of the GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

Safety Measures

In accordance with Article 32 of the GDPR, and taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining data segregation. Furthermore, we have established procedures to ensure the exercise of data subjects’ rights, the erasure of data, and the response to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development and selection of hardware, software, and procedures, in accordance with the principle of data protection through technology design and privacy-friendly default settings (Art. 25 GDPR).

Cooperation with Data Processors and Third Parties

If, in the course of our data processing, we disclose data to other individuals or companies (processors or third parties), transfer it to them, or otherwise grant them access to the data, this is done only on the basis of legal authorization (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Article 6(1)(b) of the GDPR), you have given your consent, a legal obligation requires it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.).

If we engage third parties to process data based on a so-called “data processing agreement,” this is done in accordance with Article 28 of the GDPR.

Transfers to Third Countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in connection with the use of third-party services or the disclosure or transfer of data to third parties, we do so only if it is necessary to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to statutory or contractual permissions, we will process or have the data processed in a third country only if the specific requirements of Articles 44 et seq. of the GDPR are met. This means that processing takes place, for example, on the basis of special safeguards, such as an officially recognized determination that a level of data protection equivalent to that of the EU exists (e.g., for the U.S. through the “Privacy Shield”) or compliance with officially recognized specific contractual obligations (so-called “Standard Contractual Clauses”).

Rights of Data Subjects

You have the right to request confirmation as to whether data concerning you is being processed, as well as access to such data, further information, and a copy of the data in accordance with Article 15 of the GDPR.

In accordance with Article 16 of the GDPR, you have the right to request that data concerning you be completed or that inaccurate data concerning you be corrected.

In accordance with Article 17 of the GDPR, you have the right to request that data concerning you be erased without delay; alternatively, in accordance with Article 18 of the GDPR, you have the right to request a restriction on the processing of such data.

You have the right to request, in accordance with Article 20 of the GDPR, to receive the data concerning you that you have provided to us and to request that it be transmitted to other controllers.

You also have the right, pursuant to Article 77 of the GDPR, to lodge a complaint with the competent supervisory authority.

Right of Withdrawal

You have the right to revoke any consent you have given in accordance with Article 7(3) of the GDPR with future effect.

Right to Object

You may object at any time to the future processing of your personal data in accordance with Article 21 of the GDPR. In particular, you may object to processing for direct marketing purposes.

Cookies and the Right to Object to Direct Marketing

“Cookies” are small files that are stored on users’ computers. Various types of information can be stored in cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after the user’s visit to a website. “Temporary cookies,” also known as “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie may, for example, store the contents of a shopping cart in an online store or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent.” For example, a user’s login status may be stored so that it remains active when the user returns to the site several days later. Similarly, such a cookie may store the user’s interests, which are used for audience measurement or marketing purposes. “Third-party cookies” are cookies provided by parties other than the controller operating the online service (in contrast, if only the controller’s own cookies are used, they are referred to as “first-party cookies”).

We may use temporary and permanent cookies and provide information about this in our Privacy Policy.

If users do not wish to have cookies stored on their computers, they are asked to disable the corresponding option in their browser’s settings. Stored cookies can be deleted in the browser’s settings. Disabling cookies may result in limited functionality of this online service.

A general objection to the use of cookies for online marketing purposes can be submitted for a wide range of services—particularly in the case of tracking—via the U.S. website

https://optout.aboutads.info/or the EU website http://www.youronlinechoices.com/. Furthermore, you can prevent cookies from being stored by disabling them in your browser settings. Please note that, in that case, you may not be able to use all the features of this website.

These cookies do not share data with third parties

These cookies are set only with your consent.

More info: Facebook | Google

Deletion of Data

The data we process will be deleted or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated otherwise in this Privacy Policy, the data we store will be deleted as soon as it is no longer necessary for its intended purpose and there are no legal retention obligations preventing its deletion. If the data is not erased because it is required for other, legally permissible purposes, its processing will be restricted. This means the data will be blocked and not processed for any other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

In accordance with legal requirements in Germany, data is retained for a period of 10 years in particular, pursuant to Sections 147(1) of the German Fiscal Code (AO), §§ 257(1) Nos. 1 and 4, (4) of the German Commercial Code (HGB) (books, records, management reports, accounting documents, trading ledgers, documents relevant for taxation, etc.) and for 6 years pursuant to § 257(1) Nos. 2 and 3, (4) of the German Commercial Code (HGB) (business correspondence).

In accordance with legal requirements in Austria, records must be retained for 7 years pursuant to § 132(1) of the Federal Tax Code (BAO) (accounting records, receipts/invoices, accounts, supporting documents, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate, and for 10 years for documents related to electronically supplied services, telecommunications, radio, and television services provided to non-business customers in EU member states for which the Mini One-Stop Shop (MOSS) is utilized.

Business-Related Processing

In addition, we process
- contract data (e.g., subject matter of the contract, term, customer category).
- payment data (e.g., bank account information, payment history)
from our customers, prospects, and business partners for the purpose of providing contractual services, customer service, marketing, advertising, and market research.

Order Processing in the Online Store and Customer Account

We process our customers’ data as part of the ordering process in our online store to enable them to select and order the products and services of their choice, as well as to facilitate payment, delivery, and fulfillment.

The data processed includes inventory data, communication data, contract data, and payment data; the individuals affected by this processing include our customers, prospective customers, and other business partners. The processing is carried out for the purpose of providing contractual services in connection with the operation of an online store, billing, delivery, and customer service. In doing so, we use session cookies to store the contents of the shopping cart and persistent cookies to store the login status.

The processing is based on Article 6(1)(b) (execution of order processes) and (c) (legally required archiving) of the GDPR. The information marked as required is necessary for the establishment and performance of the contract. We disclose the data to third parties only in connection with shipping, payment, or as permitted or required by law to legal advisors and government authorities. The data is processed in third countries only if this is necessary for the fulfillment of the contract (e.g., at the customer’s request for shipping or payment).

Users may optionally create a user account, which allows them, in particular, to view their orders. During registration, users are informed of the required mandatory information. User accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data related to the user account will be deleted, unless retention is necessary for commercial or tax law reasons in accordance with Art. 6(1)(c) of the GDPR. Information in the customer account remains until the account is deleted, after which it is archived if required by law. It is the users’ responsibility to back up their data prior to the end of the contract in the event of termination.

As part of registration, subsequent logins, and the use of our online services, we store the IP address and the time of each user action. This data is stored based on our legitimate interests, as well as the users’ interests in protection against misuse and other unauthorized use. This data is generally not disclosed to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6(1)(c) of the GDPR.

The data is deleted upon the expiration of statutory warranty obligations and comparable obligations; the necessity of retaining the data is reviewed every three years. In the case of statutory archiving obligations, the data is deleted upon their expiration (end of the commercial law (6 years) and tax law (10 years) retention periods).

Data Processor: INCERT eTourismus GmbH & Co. KG

Pursuant to a separate agreement on the processing of personal data, your data is collected and processed on our behalf by INCERT eTourismus GmbH & Co KG, Leonfeldner Strasse 328, 4040 Linz, as part of data processing on our behalf in accordance with Article 28 of the GDPR and in compliance with the relevant legal requirements. As a data processor in the context of support services, Incert eTourismus also has access to your data; however, it may use this data solely for the purpose of providing support services and may not use it for its own purposes.

If the shopping or ordering process is canceled, the data we have stored will be deleted after 14 days so that we can provide support for any issues that may arise during the ordering process. If a contract is concluded, all data related to the contractual relationship will be stored until the expiration of the 7-year tax retention period.

In addition, the following data—name, address, voucher ordered, goods purchased, and date of purchase—will be stored until the end of the product liability period (10 years) or until the end of the period specified in the Consumer Protection Act based on the warranty and the redemption period for vouchers (30 years).

Upon receipt of a formal objection, Tierwelt Herberstein will ensure that the data is deleted from its own records and from those of any third parties to whom the data was transferred. Data processing is carried out in accordance with the legal provisions of Section 96(3) of the Telecommunications Act (TKG) as well as Article 6(1)(a) (consent) and/or (b) (necessary for the performance of a contract) of the GDPR.

Contractual Services

We process the data of our contractual partners and prospective customers, as well as other clients, customers, or contractual partners (collectively referred to as “contractual partners”) in accordance with Article 6(1)(b) of the GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this context—as well as the nature, scope, purpose, and necessity of its processing—are determined by the underlying contractual relationship.

The data processed includes the master data of our contractual partners (e.g., names and addresses), contact information (e.g., email addresses and phone numbers), as well as contract data (e.g., services utilized, contract details, contractual communication, names of contact persons) and payment data (e.g., bank account information, payment history).

As a general rule, we do not process special categories of personal data, unless they are part of commissioned or contractually mandated processing.

We process data that is necessary for the establishment and fulfillment of contractual obligations and indicate the necessity of providing such data if this is not evident to the contractual partners. Disclosure to external individuals or companies occurs only if required under the terms of a contract. When processing data provided to us as part of an order, we act in accordance with the client’s instructions and legal requirements.

When our online services are used, we may store the IP address and the time of the respective user action. This storage is based on our legitimate interests, as well as the users’ interests in protection against misuse and other unauthorized use. This data is generally not disclosed to third parties, unless it is necessary to pursue our claims pursuant to Art. 6(1)(f) of the GDPR or there is a legal obligation to do so pursuant to Art. 6(1)(c) of the GDPR.

The data will be deleted when it is no longer necessary for the fulfillment of contractual or statutory duties of care, as well as for handling any warranty claims and comparable obligations; the necessity of retaining the data is reviewed every three years; otherwise, the statutory retention obligations apply.

External Payment Service Providers

We use external payment service providers whose platforms allow users and us to process payment transactions (e.g., each with a link to their privacy policy: Klarna (https://www.klarna.com/de/datenschutz/ ), Visa (https://www.visa.de/datenschutz ), Mastercard (https://www.mastercard.de/de-de/datenschutz.html ).

In the context of fulfilling contracts, we use these payment service providers based on Article 6(1)(b) of the GDPR. In addition, we use external payment service providers based on our legitimate interests pursuant to Article 6(1)(f) of the GDPR to offer our users effective and secure payment options.

The data processed by the payment service providers includes master data, such as name and address; bank details, such as account numbers or credit card numbers; passwords, TANs, and checksums; as well as information related to the contract, transaction amounts, and recipients. This information is necessary to execute the transactions. However, the data entered is processed and stored solely by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming the payment or indicating that it was declined. Under certain circumstances, the payment service providers may transmit the data to credit bureaus. The purpose of this transmission is to verify identity and creditworthiness. In this regard, we refer you to the Terms and Conditions and Privacy Policy of the payment service providers.

The payment transactions are governed by the Terms and Conditions and Privacy Policy of the respective payment service providers, which are available on their respective websites or within the transaction applications. We also refer you to these documents for further information and to exercise your rights of withdrawal, access, and other data subject rights.

Administration, Financial Accounting, Office Organization, Contact Management

We process data in connection with administrative tasks, the organization of our operations, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in connection with the provision of our contractual services. The legal bases for processing are Article 6(1)(c) of the GDPR and Article 6(1)(f) of the GDPR. This processing affects customers, prospective customers, business partners, and website visitors. The purpose and our interest in the processing lie in administration, financial accounting, office organization, and data archiving—that is, tasks that serve to maintain our business operations, fulfill our responsibilities, and provide our services. The deletion of data related to contractual services and contractual communication is in accordance with the information provided regarding these processing activities.

In this context, we disclose or transfer data to tax authorities, advisors such as tax consultants or auditors, as well as other billing agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, event organizers, and other business partners, e.g., for the purpose of contacting them at a later date. We generally store this data—which is predominantly company-related—permanently.

Business Analyses and Market Research

In order to operate our business efficiently and to identify market trends as well as the needs of our contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, and metadata based on Article 6(1)(f) of the GDPR, with data subjects including contractual partners, prospective customers, customers, visitors, and users of our online services.

These analyses are conducted for the purposes of business evaluations, marketing, and market research. In doing so, we may take into account the profiles of registered users, including information such as the services they have used. The analyses help us improve user-friendliness, optimize our offerings, and enhance operational efficiency. The analyses are used solely by us and are not disclosed externally, unless they consist of anonymous analyses with aggregated data.

If these analyses or profiles contain personally identifiable information, they will be deleted or anonymized upon the user’s termination of service; otherwise, they will be deleted two years after the conclusion of the contract. Furthermore, overall business analyses and general trend assessments are compiled anonymously whenever possible.

Privacy Notice for the Application Process

We process applicant data solely for the purpose of and within the scope of the application process, in accordance with legal requirements. The processing of applicant data is carried out to fulfill our (pre)contractual obligations within the scope of the application process pursuant to Art. 6(1)(b) GDPR and Art. 6(1)(f) GDPR, provided that data processing becomes necessary for us, for example, in the context of legal proceedings (in Germany, § 26 BDSG also applies).

The application process requires that applicants provide us with their application data. The necessary application data is indicated, if we provide an online form; otherwise, it is derived from the job descriptions and generally includes personal information, mailing and contact addresses, and the documents pertaining to the application, such as a cover letter, resume, and certificates. In addition, applicants may voluntarily provide us with additional information.

By submitting their application to us, applicants consent to the processing of their data for the purposes of the application process in accordance with the manner and scope set forth in this Privacy Policy.

To the extent that special categories of personal data within the meaning of Article 9(1) of the GDPR are voluntarily provided as part of the application process, their processing is additionally carried out in accordance with Article 9(2)(b) of the GDPR (e.g., health data, such as severe disability status or ethnic origin). To the extent that special categories of personal data within the meaning of Article 9(1) of the GDPR are requested from applicants as part of the application process, their processing is additionally based on Article 9(2)(a) of the GDPR (e.g., health data, if such data is necessary for the performance of the job).

If available, applicants may submit their applications to us via an online form on our website. The data is transmitted to us in an encrypted format using state-of-the-art technology.
Applicants may also submit their applications to us via email. However, please note that emails are generally not sent in an encrypted format, and applicants must ensure encryption themselves. We therefore cannot assume any responsibility for the transmission of the application between the sender and our server and thus recommend using an online form or sending the application by mail. Instead of applying via the online form or email, applicants still have the option of sending their application to us by mail.

The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job opening is unsuccessful, the applicants’ data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.

Subject to a valid revocation by the applicant, the data will be deleted after a period of six months has elapsed, so that we can answer any follow-up questions regarding the application and fulfill our obligations to provide evidence under the Equal Treatment Act. Invoices for any travel expense reimbursements will be archived in accordance with tax regulations.

Comments and posts on our SocialWall

Wenn Nutzer Kommentare oder sonstige Beiträge hinterlassen (möglich auf unserer SocialWall <link park/social-wall.html>https://www.tierwelt-herberstein.at/park/social-wall.html</link> ), können ihre IP-Adressen auf Grundlage unserer berechtigten Interessen im Sinne des Art. 6 Abs. 1 lit. f. DSGVO für 7 Tage gespeichert werden. Das erfolgt zu unserer Sicherheit, falls jemand in Kommentaren und Beiträgen widerrechtliche Inhalte hinterlässt (Beleidigungen, verbotene politische Propaganda, etc.). In diesem Fall können wir selbst für den Kommentar oder Beitrag belangt werden und sind daher an der Identität des Verfassers interessiert.

Des Weiteren behalten wir uns vor, auf Grundlage unserer berechtigten Interessen gem. Art. 6 Abs. 1 lit. f. DSGVO, die Angaben der Nutzer zwecks Spamerkennung zu verarbeiten.

Auf derselben Rechtsgrundlage behalten wir uns vor, im Fall von Umfragen die IP-Adressen der Nutzer für deren Dauer zu speichern und Cookis zu verwenden, um Mehrfachabstimmungen zu vermeiden.

Die im Rahmen der Kommentare und Beiträge angegebenen Daten, werden von uns bis zum Widerspruch der Nutzer dauerhaft gespeichert.

Contact Us

When you contact us (e.g., via the contact form, email, phone, or social media), your information is processed in accordance with Article 6(1)(b) of the GDPR for the purpose of handling and processing your inquiry. Your information may be stored in a customer relationship management system (“CRM system”) or a comparable inquiry management system.

We delete these inquiries once they are no longer necessary. We review their necessity every two years; furthermore, statutory retention requirements apply.

Newsletter

The following information explains the content of our newsletter, as well as the procedures for subscription, distribution, and statistical analysis, and your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described herein.

Newsletter Content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter “newsletters”) only with the recipients’ consent or when permitted by law. If the newsletter’s content is specifically described during the subscription process, that description is decisive for the user’s consent. In addition, our newsletters contain information about our products and related details (e.g., safety instructions), offers, promotions, and our company.

Double opt-in and logging: Subscription to our newsletter is carried out via a so-called double opt-in process. This means that after subscribing, you will receive an email asking you to confirm your subscription. This confirmation is necessary to ensure that no one can subscribe using someone else’s email address. Newsletter subscriptions are logged to provide proof of the subscription process in accordance with legal requirements. This includes storing the time of subscription and confirmation, as well as the IP address. Changes to your data stored with the email service provider are also logged.

Subscription Information: To subscribe to the newsletter, simply provide your email address. Optionally, we ask you to provide a name so we can address you personally in the newsletter.

The distribution of the newsletter and the associated performance measurement are based on the recipients’ consent pursuant to Art. 6(1)(a), Art. 7 of the GDPR in conjunction with § 107(2) of the German Telecommunications Act (TKG), or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6(1)(f) of the GDPR in conjunction with § 107(2) and (3) of the German Telecommunications Act (TKG).

The registration process is logged based on our legitimate interests pursuant to Art. 6(1)(f) GDPR. Our interest is in using a user-friendly and secure newsletter system that serves both our business interests and meets users’ expectations, while also allowing us to provide proof of consent.

Cancellation/Withdrawal — You may cancel your subscription to our newsletter at any time, i.e., withdraw your consent. A link to cancel the newsletter is provided at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to provide proof of consent that was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the prior existence of consent is confirmed at the same time.

Newsletter - Shipping Service Provider

The newsletters are sent via the mailing service provider mailingwork GmbH, Birkenweg 7, 09569 Oederan. You can view the mailing service provider’s privacy policy here: https://mailingwork.de/datenschutzerklaerung. The email service provider is engaged on the basis of our legitimate interests pursuant to Art. 6(1)(f) of the GDPR and a data processing agreement pursuant to Art. 28(3), Sentence 1 of the GDPR.

The mailing service provider may use recipients’ data in pseudonymous form—i.e., without linking it to a specific user—to optimize or improve its own services, such as for the technical optimization of newsletter delivery and presentation, or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to contact them directly or to disclose the data to third parties.

Newsletter - Measuring Success

The newsletters contain a so-called “web beacon,” i.e., a pixel-sized file that is retrieved from our server—or, if we use a mailing service provider, from that provider’s server—when the newsletter is opened. When this file is retrieved, technical information—such as details about your browser and system—as well as your IP address and the time of retrieval are collected.

This information is used to improve our services technically based on the technical data, or to analyze target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. Statistical analyses also include determining whether the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be associated with individual newsletter recipients. However, it is neither our intention nor, if applicable, that of the mailing service provider, to monitor individual users. Rather, the analyses help us identify our users’ reading habits so we can tailor our content to them or send different content based on our users’ interests.

Unfortunately, it is not possible to opt out of performance tracking separately; in this case, the entire newsletter subscription must be canceled.

Hosting and Email Delivery

The hosting services we use are intended to provide the following: infrastructure and platform services, computing capacity, storage space, and database services, email delivery, security services, and technical maintenance services, which we utilize for the purpose of operating this online offering.

In this context, we—or our hosting provider—process inventory data, contact data, content data, contractual data, usage data, meta data, and communication data from customers, prospective customers, and visitors to this online offering based on our legitimate interests in providing this online offering efficiently and securely in accordance with Article 6(1)(f) of the GDPR in conjunction with Article 28 of the GDPR (conclusion of a data processing agreement).

Collection of Access Data and Log Files

We—or rather, our hosting provider—collect data regarding every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Article 6(1)(f) of the GDPR. The access data includes the name of the webpage accessed, the file, the date and time of access, the amount of data transferred, confirmation of successful access, browser type and version, the user’s operating system, the referrer URL (the previously visited page), the IP address, and the requesting provider.

For security reasons (e.g., to investigate cases of misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data that must be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a user interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offerings). Tag Manager itself (which implements the tags) does not process any of the users’ personal data. With regard to the processing of users’ personal data, please refer to the following information about Google’s services. Terms of Service: https://marketingplatform.google.com/intl/de/about/analytics/tag-manager/use-policy/

Google Analytics

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic operation of our online service within the meaning of Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie regarding users’ use of the online service is generally transmitted to a Google server in the United States and stored there.

Google is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/ps/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate how users use our online services, to compile reports on activity within these services, and to provide us with other services related to the use of these services and Internet usage. In doing so, pseudonymous user profiles may be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that users’ IP addresses are truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there.

The IP address transmitted by the user’s browser is not combined with any other data held by Google. Users can prevent the storage of cookies by adjusting their browser software settings accordingly; users can also prevent Google from collecting the data generated by the cookie and related to their use of the online service, as well as from processing this data, by downloading and installing the browser plugin available at the following link:https://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser add-on or for browsers on mobile devices, please click this link to prevent future data collection by Google Analytics on this website: Analytics Opt-Out. This will place an opt-out cookie on your device. If you delete your cookies, you will need to click this link again.

For more information about Google’s use of data, as well as options for adjusting settings and opting out, please see Google’s Privacy Policy (https://policies.google.com/technologies/ads) and the settings for Google’s ad display (https://myadcenter.google.com/home).

Users’ personal data is deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in its“Universal Analytics”configuration. “Universal Analytics” refers to a Google Analytics method in which user analysis is based on a pseudonymous user ID, thereby creating a pseudonymous user profile that incorporates information from the use of various devices (so-called “cross-device tracking”).

Creating Target Audiences with Google Analytics

We use Google Analytics to display ads—which are served through Google’s advertising services and those of its partners—only to users who have shown an interest in our online offerings or who exhibit certain characteristics (e.g., interests in specific topics or products, as determined by the websites they have visited) that we transmit to Google (so-called “remarketing” or “Google Analytics Audiences”). We also use Remarketing Audiences to ensure that our ads align with users’ potential interests.

Google AdWords and Conversion Tracking

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services in a commercially viable manner within the meaning of Article 6(1)(f) of the GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/ps/participant?id=a2zt0000000GnywAAC&status=Active)

We use Google’s “AdWords” online marketing service to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the ads. This allows us to display ads for and within our online service in a more targeted manner, so that users are shown only ads that potentially match their interests. For example, if a user is shown ads for products they have previously shown interest in on other online platforms, this is referred to as “remarketing.” For these purposes, when our website or other websites where the Google Display Network is active are accessed, Google immediately executes a Google code, and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are embedded in the website. With their help, an individual cookie—that is, a small file—is stored on the user’s device (comparable technologies may also be used instead of cookies). This file records which websites the user has visited, what content they are interested in, and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit duration, and other details regarding the use of the online service.

We also receive an individual “conversion cookie.” Google uses the information collected via this cookie to generate conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

User data is processed pseudonymously within the Google advertising network. This means that Google does not, for example, store or process users’ names or email addresses, but rather processes the relevant data on a cookie-by-cookie basis within pseudonymous user profiles. This means that, from Google’s perspective, the ads are not managed and displayed for a specifically identified individual, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the United States.

For more information on Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy (https://policies.google.com/technologies/ads) and the settings for Google’s ad display (https://myadcenter.google.com/)

Facebook Pixel, Custom Audiences, and Facebook Conversion

Within our online platform, based on our legitimate interests in analyzing, optimizing, and ensuring the economic operation of our online platform, and for these purposes, we use the so-called “Facebook Pixel” from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

Facebook is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/ps/participant?id=a2zt0000000GnywAAC&status=Active)

With the help of the Facebook Pixel, Facebook is able, on the one hand, to identify visitors to our website as a target audience for displaying ads (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads we place only to those Facebook users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited), which we transmit to Facebook (so-called “Custom Audiences”). We also use the Facebook Pixel to ensure that our Facebook Ads align with users’ potential interests and do not come across as intrusive. Furthermore, using the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by determining whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

Facebook processes the data in accordance with Facebook’s Data Use Policy. General information regarding the display of Facebook ads can be found in Facebook’s Data Use Policy:https://www.facebook.com/privacy/policy/. Specific information and details about the Facebook Pixel and how it works are available in Facebook’s Help Center: https://www.facebook.com/business/help/742478679120153?id=1205376682832142

You can object to tracking by the Facebook Pixel and the use of your data for displaying Facebook ads. To control the types of ads displayed to you on Facebook, you can visit the page set up by Facebook and follow the instructions there regarding usage-based advertising settings: https://www.facebook.com/settings/. These settings apply across all platforms, meaning they are applied to all devices, such as desktop computers or mobile devices.

You can also opt out of cookies used for audience measurement and advertising purposes via the Network Advertising Initiative’s opt-out page (https://optout.networkadvertising.org/?c=1) and, additionally, the U.S. website (https://optout.aboutads.info/) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices).

Bing Ads

Within our online offering, we use the conversion and tracking tool “Bing Ads” from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR). In doing so, Microsoft stores cookies on users’ devices to enable an analysis of how users interact with our online offering, provided that users have accessed our online offering via a Microsoft Bing ad (so-called “conversion tracking”). In this way, Microsoft and we can determine that someone clicked on an ad, was redirected to our online service, and reached a predetermined landing page (known as a “conversion page”). We only receive the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are stored. No personal information regarding the identity of users is disclosed.

Microsoft is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

If users do not wish to participate in the Bing Ads tracking process, they can also disable the cookie required for this purpose via their browser settings or use Microsoft’s opt-out page: http://choice.microsoft.com/de-DE/opt-out.

Users can find more information about data protection and the cookies used by Microsoft Bing Ads in Microsoft’s Privacy Statement:https://www.microsoft.com/de-de/privacy/privacystatement.

Social Media Presence

We maintain an online presence on social networks and platforms to communicate with customers, prospects, and users who are active there and to inform them about our services. When accessing the respective networks and platforms, the terms of service and data processing policies of their respective operators apply.

Unless otherwise specified in our Privacy Policy, we process users’ data when they communicate with us on social networks and platforms—for example, by posting on our online presences or sending us messages.

Integration of Third-Party Services and Content

Within our online offering, we rely on our legitimate interests (i.e., an interest in the analysis, optimization, and economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR) to integrate content or services from third-party providers, such as videos or fonts (hereinafter collectively referred to as “Content”).

This always requires that the third-party providers of this Content collect the users’ IP addresses, as they would be unable to send the Content to the users’ browsers without the IP address. The IP address is therefore necessary for the display of this Content. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These “pixel tags” allow information—such as visitor traffic on the pages of this website—to be analyzed. This pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other details regarding the use of our online service; it may also be linked to such information from other sources.

Vimeo

We may embed videos from the “Vimeo” platform provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street, New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. Please note that Vimeo may use Google Analytics; for more information, please refer to the privacy policy (https://policies.google.com/privacy) as well as the opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or Google’s settings for data use for marketing purposes (https://adssettings.google.com/).

YouTube

We embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-out: https://myadcenter.google.com/home.

Google Fonts

We use fonts ("Google Fonts") provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-out: https://myadcenter.google.com/home.

Google reCAPTCHA

We integrate the bot detection feature, e.g., for entries in online forms ("reCAPTCHA"), provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-out: https://myadcenter.google.com/home.

Google Maps

We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users’ IP addresses and location data; however, this data is not collected without their consent (which is typically provided through the settings on their mobile devices). The data may be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-out: https://myadcenter.google.com/home.

Use of Facebook Social Plugins

Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic operation of our online offering within the meaning of Art. 6(1)(f) of the GDPR), we use social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins may display interactive elements or content (e.g., videos, graphics, or text posts) and can be recognized by one of the Facebook logos (a white “f” on a blue tile, the terms “Like,” “Gefällt mir,” or a “thumbs-up” icon) or are labeled with the phrase “Facebook Social Plugin.” The list and appearance of the Facebook Social Plugins can be viewed here:https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/ps/participant?id=a2zt0000000GnywAAC&status=Active).

When a user accesses a feature of this website that contains such a plugin, their device establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted directly from Facebook to the user’s device and integrated into the website. In the process, user profiles may be created based on the processed data. We therefore have no influence over the scope of the data that Facebook collects using this plugin and are informing users accordingly based on the information available to us.

By embedding the plugins, Facebook receives the information that a user has accessed the corresponding page of this website. If the user is logged into Facebook, Facebook can associate the visit with their Facebook account. When users interact with the plugins—for example, by clicking the “Like” button or posting a comment—the corresponding information is transmitted directly from their device to Facebook and stored there. Even if a user is not a member of Facebook, there is still a possibility that Facebook may obtain and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

Users can find information on the purpose and scope of data collection, as well as the further processing and use of data by Facebook, and their related rights and privacy settings, in Facebook’s Privacy Policy: https://www.facebook.com/privacy/policy/

If a user is a Facebook member and does not want Facebook to collect data about them through this online service and link it to their Facebook account information, they must log out of Facebook and delete their cookies before using our online service. Additional settings and the ability to opt out of the use of data for advertising purposes are available in the Facebook profile settings:https://www.facebook.com/settings or via the U.S. sitehttps://optout.aboutads.info/or the EU sitehttp://www.youronlinechoices.com/. These settings apply across all platforms; that is, they are applied to all devices, such as desktop computers and mobile devices.

Twitter

Our online service may incorporate features and content from Twitter, a service provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This may include, for example, content such as images, videos, or text, as well as buttons that allow users to share content from this online service on Twitter.
If users are members of the Twitter platform, Twitter may associate their access to the aforementioned content and features with their Twitter profiles. Twitter is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/ps/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://x.com/de/privacy, Opt-Out: https://x.com/settings/account/personalization.

Instagram

Our online platform may incorporate features and content from Instagram, a service provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. This may include, for example, content such as images, videos, or text, as well as buttons that allow users to share content from this online platform on Instagram. If users are members of the Instagram platform, Instagram may associate their access to the aforementioned content and features with their Instagram profiles. Instagram’s Privacy Policy: http://instagram.com/about/legal/privacy/.

Pinterest

Our website may incorporate features and content from the Pinterest service, provided by Pinterest Inc., 635 High Street, Palo Alto, CA 94301, USA. This may include, for example, content such as images, videos, or text, as well as buttons that allow users to share content from this website on Pinterest. If users are members of the Pinterest platform, Pinterest may associate their access to the aforementioned content and features with their profiles on that platform. Pinterest’s Privacy Policy: https://about.pinterest.com/de/privacy-policy.

Social Wall

Creation and integration of a so-called “social media wall” or “social media feed,” consisting of posts we have published on social networks as well as public posts by users that, for example, mention us or use a hashtag with our company name or the name of a promotion; Service provider: Flockler Oy, Rautatienkatu 21 B, 33100 Tampere, Finland; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://flockler.com/de; Privacy Policy: https://flockler.com/privacy-policy; Data Processing Agreement: https://flockler.com/dpa

Additional Information: The content of embedded posts is automatically retrieved from the respective social media platforms in accordance with the terms and permissions of the authors, and users may object to their display at any time. The authors are generally responsible for the content of the posts. Without prejudice to users’ statutory rights as data subjects, we recommend that, in the event of complaints regarding posts not authored by us, you (also) contact the respective authors or platforms to have the posts removed at the source; Flockler’s security measures: https://flockler.com/technical-and-organisational-measures.

Created using Datenschutz-Generator.de by attorney Dr. Thomas Schwenke (
) and adapted and customized by crosseye Marketing.