Winner of the 2020 PR Panthers Award

We’re thrilled!!! We’ve brought the PR Panther to Herberstein. With our online animal encyclopedia, we secured the win in the tourism category. Due to the pandemic, the awards ceremony took place online. Because of COVID-19, the winner’s trophy and certificate were presented a few days later in a small gathering by Thomas Zenz, chair of the expert group, to Tierwelt CEO Doris Wolkner-Steinberger and Marketing/PR Director Karin Winkler.

The PR Panther 2020 has now found a new home in the office, and, by the way, it’s the only big cat you can pet in Herberstein. Speaking of big cats: Tierwelt Herberstein is home to cheetahs, lynx, pumas, and lions.

The PR Panther is an award recognizing outstanding PR achievements by Styrian companies and organizations, as well as PR services provided by Styrian PR consultants and agencies—including those for non-Styrian clients. The competition is organized by the Advertising and Market Communication Section of the Styrian Chamber of Commerce (WKO Steiermark).

The Project Idea

What does a zoo do when it goes straight from the winter season into the COVID-19 lockdown, and the start of the peak season falls victim to the virus? “Press on” was our motto. We launched the Herberstein Animal Encyclopedia on our social media channels! The film crew led by Oliver Zeisberger took advantage of the period without visitors to film the animal residents at their leisure and shoot short stories. The zoological insights came from the animal educators at the Herberstein Zoo School, and after just a few days, it was clear: this would be a series designed to whet viewers’ appetite—for more of these animal portraits and for their next visit.